WERK

To kick-off its Centennial Celebration, Muskegon Community College worked with KDW to rebrand from top to bottom. Five key areas were identified creating a collection of fresh logos, and designing and writing a comprehensive brand style guide. 

Most adventure races test endurance through mud and water obstacles. Foreshore Adventure Run's unique location along the shores of Lake Michigan inspired KDW to incorporate sand and water elements.

When I created the original Unity logo, I never dreamed it would last for 25 years and be seen by thousands of concert-goers. In 2025, to commemorate the occasion, KDW was asked to design a special anniversary logo leading to an extensive brand refresh.

Residex, (formerly a turfgrass and pest control distributor) desired a unifying brand that worked on a variety of levels. As a whole, KDW used organic shapes to depict plants and winged insects. Individually, each color-coded quadrant represented four primary divisions and also doubled as the letter "R".

Muskegon Art Museum's annual Festival of Trees event is a wonderful way to kick off the Christmas season. KDW incorporated hand-lettering into the abstract logo to capture the creative 

Each year, WhizBang! Retail Training hosts a conference event with a unique theme. KDW created the event logo and promotional materials including; workbook, speaker signage, name badges, powerpoint slides and backdrop graphics.