WERK

To kick-off its Centennial Celebration, Muskegon Community College was in need of a top-to-bottom rebrand. KDW worked closely with MCC to identify five key areas and created a collection of fresh logos.

The Centennial logo was created with flexibility in mind to be reproduced in a variety of sizes and on numerous materials.

The new Jayhawks logo is also versatile and has been reproduced on apparel, stickers, flags, banners, backpacks, and even golf balls!

KDW wrote and designed a 40-page comprehensive brand guidelines document, along with a 1-page quick read guide outlining proper use and best practices.