No conference room. No receptionist. No overhead. No kidding.
Kyser Design Werks is an idea factory minus the layers found in a traditional office environment. KDW offers a complete array of branding and marketing services through a unique network of partners. I lead a team of hand-picked experts best-suited to build and maintain your brand. By assembling only the experts you need, you only pay for the services you require. We’re small by design.
Hi, I’m Kevin Kyser, owner and creative director of Kyser Design Werks. I’ve spent my entire career in advertising, design, and marketing, and I love sharing that experience with my clients.
Before launching KDW in 2008, I worked as a designer and art director for several ad agencies, and design firms. I also gained valuable experience in healthcare, at a newspaper, and as creative director for a non-profit organization.
I’ve earned some awards along the way from organizations including: The American Advertising Federation, The Michigan Associated Press Editorial Association , and Society for News Design.
I also hold a Bachelor of Fine Arts degree in graphic design from Grand Valley State University.
brand standards + style guides
A matter of perspective.
Perspective is about observing, paying attention to details, and looking at things from a different angle. It’s also critical when meeting with a client for the first time. We have a conversation. You speak. I listen and ask questions — usually a lot of them. From my perspective, it’s important to learn about you, your business, and specific project goals — about where you’ve been, and where you want to go.
I call it Brandshift.
I also work with established organizations whose communications efforts have not yet reached their full potential. They’ve come to the conclusion they need help to get to the next level. For these clients, I developed a concentrated, in-depth process called “Brandshift.” As the name suggests, this process makes a concerted effort to go in a new direction — forward. Sound interesting? Email Kevin to learn more
“We view KDW as an extension of our company’s capabilities. Kevin has worked really hard to understand our company, how we want to go to market, and what we want that to feel like. Brandshift brings together what he’s learned about our company and delivers a comprehensive, cohesive brand identity — exactly what we needed.” Read More Testimonials
“Not only is Kevin a nationally recognized creative talent, he is also a good listener, a results oriented copy writer and a true partner in building, growing and protecting your brand. Each time we work with Kyser Design Werks we have come away feeling that we have not only completed a successful project, but that we also have improved our overall communications as a Non Profit ministry.” Read More Testimonials
“Kevin is a master of a very rare and valuable skill — design that boosts sales. He’s responsive, professional, and does it right the first time. As a direct-response copywriter, I absolutely need a designer I can trust. That designer is Kevin. If you get a chance to hire him, do it!” Read More Testimonials
If you’re looking for a trusted resource who provides exceptional personalized service, a partner who knows when to listen and when to lead, and an expert who delivers creative solutions that actually get results —
Let’s get to werk!
Give me a call at 616-607-6027, or email me below to schedule a Coffee & Coasters meeting.
I look forward to hearing from you — Kevin